CJM — що це таке і як його будувати? [Customer Journey Map] | 16 урок UX

Customer Journey Map (CJM) — what it is, how to build a customer journey map, why it is important for UX design, research, and human-centered design — all in this video. Link to the file with CJM examples from the video: https://www.figma.com/design/KI6Nztcj9609WTNmX23npx/CJM--Customer-Journey-Map--16-урок-?node-id=0-1&t=wbQXtxIj4DOmmnLu-1 In this lesson, we will analyze: • What is CJM (Customer Journey Map) in simple words • Why is it needed in UX • How to use a customer journey map at different stages of development • What data should be collected for construction • What emotions, pain points and touchpoints should be considered • What a good CJM looks like - 2 real examples from Figma • What mistakes are most common 👉 This is the 16th lesson from the UX course. The next lesson will be about typical questions at a UX designer interview. ❤️ Donate to support the channel: • donatello.to/qwererik • send.monobank.ua/jar/2S2BYfwRHc 🎯 Design community: 📱 Social networks: • Behance - behance.net/qwererik • Dribbble - dribbble.com/qwererik 🔥 Sponsorship on YouTube - https://www.youtube.com/channel/UClKxc699pRilFaeHlDcdFKg/join