Yahoo: Chose Google and Lost Its Internet Empire | RISEQUIEM

🌐 Subtitles available: Türkçe 🇹🇷 • English 🇬🇧 • Русский 🇷🇺 • 简体中文 🇨🇳 ⚙️ Select your language from Settings → Subtitles/CC There was a time when the gateway to the internet was called Yahoo! Millions of people used Yahoo! to read the news, check email, discover websites, and search the web. But in 2000, Yahoo chose a rapidly emerging company called Google as its default search provider. At the time, the decision seemed logical. But over the years, Google became far more than a search engine and grew into one of the most powerful companies on the internet, while Yahoo failed to preserve its dominance. So how did one of the most powerful brands of the early internet fall behind? In this episode of RISEQUIEM, we explore: • how Yahoo was founded and became one of the most important portals on the internet, • its critical relationship with Google, • how the balance of power shifted in the search-engine war, • the strategic mistakes Yahoo made, • Microsoft’s roughly $44.6 billion acquisition offer in 2008, • and the path that eventually led the once-dominant internet giant to Verizon. This is not just the story of Yahoo’s decline. It is also the story of how a seemingly small decision in technology can help create tomorrow’s biggest competitor. Every Rise Has a Price. RISEQUIEM Stories of the rise and fall of fortunes, companies, and powerful figures. #RISEQUIEM #Yahoo #Google #BusinessDocumentary #RiseAndFall #BusinessHistory #yahoo